"Here’s Why Mattel’s New Superhero Dolls Are a Game-Changer"

"The new dolls are groundbreaking in two ways. First of all, their bendable joints and athletic outfits were designed to showcase the comic book heroes’ physical powers rather than their sex appeal.
Think more crime-busting, fewer bustiers. That stands in contrast to other iterations of female superhero dolls, like the scantily clad Wonder Woman Barbie."
"But unlike traditional action figures, the new dolls have fabric clothes and soft hair that can be brushed and styled like Barbie’s.
In other words, they represent a hybrid toy that can appeal to fashionista doll lovers and feminist comic book fans alike."
Promising future for DC Superhero Girls!
Read Article

Europe

Lindestraat 58 - 9700 Oudenaarde
Showroom: Meersbloem-Melden 42
Belgium
T +32 (0)55 30 54 20 - F +32 (0)55 30 54 19
info@leomilgroup.com

International

Niu Dun Industrial estate
Shipai, Wang Niu Dun, Dongguan Guangdong Province
China (postal code 523216)
广东省东莞市望牛墩镇石排村牛顿工业区 二楼直销部 (邮编523216)
Phone +86 769 3901 8500 - Fax +86 769 3901 8502

North America

1955 Highland Forrest Court
Chesterfield, Missouri 63017
United States

Richard Shapiro +1 314-277-9972
Paul Shapiro +1 314-406-7204

rshapiro@pnrshoes.com
pshapiro@pnrshoes.com