Sugar & Babe

Sugar&Babe are a mysterious but sexy pair of cats. Sugar is the white cat, sexy and gorgeous; her counterpart Babe is a black cat, mysterious and independent. They are sisters, born in London, ardent rockers, committed to a wild rock-n-roll life style, playing music for their crazy fans at a live house. This is a story of cat world!

Sugar&Babe was launched in Japan in 2007 and was an immediate success, with over 300 boutiques carrying Sugar &Babe products. These two devilish cats are popularized on apparel, accessories, footwear, stationery and mobile content, and have gained a loyal following among high-school girls and young women, from teens to 20's. Even rock fans have taken note of this hot girls' brand.

Key attributes
Concept: sexy, rock, mysterious, glamorous, cool, ...

Factsheet Sugar & Babe