Smiley

Smiley© started in 1971 with a newspaper promotion making people happy. All good news was highlighted with a happy logo so people could choose to read only positive news and 'have a nice day'. As a brand, Smiley© soon spread across the world with hundreds of licensing partners including SONY, Levi's, Mars and many other major companies.

In the mid 90's, hundreds of new icons and characters were developed. Thanks to the web and emoticons, smiley© has evolved from a symbol of happiness to a new form of communication.

Factsheet Smiley