Company
Leomil NV
Leomil is specialized in the development and marketing of (children's) footwear based on character franchises and distribution to all European chains. Over time, Leomil has developed an European leadership position. All licenses which are part of the Leomil family are characterized by very complete marketing programs and support and an ability to identify latent trends.
Leomil Fashion SAS
Leomil Fashion focuses on the development and sales of apparel based on character licenses. A carefully tailored license portfolio appeals not only to children but also, and increasingly, to teenagers and young adults. The appeal is enhanced where possible by the use of integrated Character Corners in prominent European outlets.
Cortina
Cortina Group is one of Europe's largest and best organized shoe-importers, with special competences in the area of private labels. The company vision aims for high quality, focused service and low costs, and has resulted in the sale (2006) of more than 22 million pairs to more than 1000 customers in 15 countries, and to a healthy straight-line growth graph spanning 15 years. Cortina's own production facilities in China contribute to this unique position.
Strategy
Leomil has become widely known in the business of designing, implementing and marketing licensed products and programs: all that is necessary to present a comprehensive footwear & apparel program to the consumer.
Leomil's European customers are mainly:
- Department stores
- Mail Order Catalogue
- Chain stores
- Wholesale
- Independent Traders
- Specialist Multiples
- Shoe specialty stores
- Internet
- Fashion & Textile Houses
The company is able to provide all of its customers with a full service personalized approach, fitted to the local market.
Leomil works throughout the world in close cooperation with international companies also specialized in licensed products. In that way the Group succeeds in having an updated knowledge of what is happening in the international licensing world.
The company is also a member of the International Licensing Industry Merchandiser's Association (LIMA).
European License Circle
The Leomil Group is one of the founders and an active member of the European Licence Circle. This organization offers a platform to copyright owners, licensors and licence agents to meet companies with a proven track record in the European licensing industry. Its members are all major players in their respective market sectors and are recognised for their commitment to product development, presentation and Pan-European distribution. The combined product range is extensive and offers opportunities to enter a variety of distribution channels with a segmented approach to different consumer groups.
The member companies of the European Licence Circle meet on a regular basis. During these meetings information is shared and discussed. Through their extensive combined network, new market and product opportunities are spotted at an early stage of product development enabling them to be effectively implemented into the strategic sales and marketing plans of the participating companies.
For more information go to www.europeanlicensecircle.com